KOTO LABORATORY

Our vision and philosophy

Make the whole world entertaining:
In order to bring something fun into the world, we need to enjoy ourselves at work. To launch such a business entity, KOTO was founded in 1996. We work towards realizing our corporate motto" Enjoy your job"

Principle

Pleasure:

Find joy in tough circumstances

Planning and developing a new product is not a smooth and simple process, it is full of "trial and error" and all sorts of troubles and difficulties. But we know how to enjoy difficult jobs: Just imagine the sense of fulfillment that we get after the long and hard process.

Enjoy challenging jobs and make the most of them.

Courage:

Not to be complacent about the current situation

It is great to be recognized as the developer of "WonderSwan" but KOTO is not content just with its past achievements. We always start off new projects from scratch. KOTO continues to evolve.

Change:

When we face difficulties, we try to break away from fixed thinking.

We think that the elements of entertainment are not confined to the areas of play. If study and work could be transformed into something fun, everybody would be able to live more happily. It is our desire to find such a path.

See things from a different point of view

Discovery:

We believe that if we maintain a broad vision and positive thinking, it will be possible to discover the essence of entertainment.

We are encouraged by the happy smiles of our customers after we had almost given up on a project in a stressful and problematic phase. KOTO gets its driving power from customer's satisfaction.

Because pleasure can be found everywhere around us